So where did this "far-fetched" idea come from you ask? Anyone who knows me, knows I love new products and market niches. For a long time I have been looking for a cool product that wasn't available at retail and something nobody had, but everybody might want. I wanted it to provide quality and I wanted it to be fun. Then I needed a way to tell people about it - lots of people. I knew it would need buzz. Word of mouth, friend to friend, e-mail. Some media hype hopefully.

Arriving at the niche took several years. First, pizza bags were a contested item in my mother-in-laws divorce. This was the first time pizza bags registered on my radar. Next, my sister lived out past the delivery zones in Jackson Hole Wyoming - but even her resourceful husband had difficulty trying to buy a thermal pizza bag. Next, my dog really did the disappearing pizza trick I used in the first ad. Next e-commerce became a reality. Then one of the suppliers for my sports equipment business, my real job,
happened to make thermal bags as a sideline. (Made in the USA.) Last, I was taking a digital video course that required me to make an advertisement. Voilà - put it all together along with a lot of help from friends, strangers and a wonderful dog, and you get Fetch Pizza Bags.

I put a counter on the site so you can see how well the project is doing. I am also going to donate a dollar per order to food charities.

Since we want to limit the bulk-mail pizza thing, I am asking everyone I know to pass this story along to friends; You know - the Kevin Bacon thing of 7 degrees of connection. So check out the website to see the fun ad, the sales counter and the food charities.

Thanks everybody -
Craig and Happy

E-mail me with Craig's next bright idea!